Made you Laugh
Critical to any marketing campaign is finding a way to consistently stand out from your competitors. There are also rare times when you can “draft” (in the NASCAR sense) on the greater media buy of others, especially if there is a similarity to the approaches within an industry. Humor is used smartly and to great effect in much insurance industry marketing. We can use this to our advantage by gently poking our own fun at this approach while putting forward the advantages of Trusted Choice personalization. Available to be customized for print, digital ads, video and radio.
|At Work||https://cobrand.iiaba.net/made-for-you/made-you-laugh/at-work||At Work||Punch lines are fun. Good bottom lines are better. For small business insurance customized for you, make sure you explore all your options.||1||page||at-work|
|At Home||https://cobrand.iiaba.net/made-for-you/made-you-laugh/at-home||At Home||Insurance ads can make you chuckle, but the insurance you bought was no laughing matter. To really protect what matters, get advice that’s right for you. ||2||page||at-home|
|On iPad||https://cobrand.iiaba.net/made-for-you/made-you-laugh/on-ipad||On iPad||You laughed at their ads, but your insurance coverage is no laughing matter. To really protect what matters, get advice that’s right for you.